What follows is the third of a five-part series that Zondervan published on their academic blog, Koinonia. The subject matter may repeat some previous “365” posts, but I will nonetheless publish them for those who might not want to scroll...
In a couple of weeks on NovelMatters (a website where I and other Christian novelists share insights) I will be introducing a discussion on branding — the concept of making oneself unique and identifiable because of his or writing style, genre, or subject...