I recently attended a retreat held for all the clients of my agent, Janet Kobobel Grant of Books & Such Literary Agency. At this retreat, Jeanette Thomason of Waterbrook Press encouraged us to each develop a branding statement. I'd like feedback before I submit this to my publishers. What do you think?
I pull an amorphous issue forward until it resolves into its face. Then I put my face right up against it and talk to it.
I take all comers– the monolith of Mormonism, the challenge of writing truthful fiction, the bittersweet contradictions of faith in a mysterious and often terrifying God of love.
I look them all straight in the eye.
— Latayne C. Scott
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Latter-day Cipher (Moody)
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Perhaps you could look to the slogans of your local car dealers.
How about "I'll shoot you straight."
or "I couldn't have stuck around this long, if I'd been steering you wrong."
or "Nobody beats my books. Nobody!!!"
or "A better book, every time."
or "Browse the rest, then buy the best."
I love your branding statement. It is powerful and true! It's apodictic!
I had to read it twice to make sure I could wrap my brain around it, but I like it. It's brief while still giving lots of detail about you. My favorite part is "I look them all straight in the eye."