Ever notice when you try to do a Web search on a Bible verse or subject, one of the first sites that comes up is LDS.org, the official Mormon website? You weren't looking for anything Mormon, and if you didn't know better, you'd think you're on a “regular” Christian information portal. The Church of the Latter-Day Saints control how they are publically viewed with exorbitant amounts of money. Perhaps most of this control is on the web.
The Washington Post has a very interesting article about why LDS sites are so high on search engines.
It's money, of course. . . as you can read here. (Yipes! One million dollars for a Times Square billboard???)
And of course, there's an entire chapter on the LDS church's finances in The Mormon Mirage (e-book.)
